Spring Parade of Homes: Entry Deadline
Registration is underway for our Spring Parade of Homes scheduled for April 24-25 & May 1-2. There are two options for builder participation:
- Traditional Parade Open Houses with homes manned on Saturday & Sunday from 1-5 pm both weekends…providing all CDC and regulatory guidelines / safety protocols are in place
- Virtual Tour Only in which the home will NOT be open during the Parade hours…however will be profiled on the Parade website; in the Parade of Homes magazine; and on social media platforms.
As the housing market continues to remain strong, we recognize that inventory is low…therefore the Virtual Tour option allows builders to market their company during the Parade by profiling homes previously built and/or under construction. We also encourage builders to enter pre-sales in the Spring Parade that will be completed or near completion.
This past year, we incorporated virtual tours for all Parade entries. During the three weeks of the Parade promotions, views of the virtual tours ranged from 200 to more than 1200 unique visitors. Even prior to the pandemic, research has shown that more consumers begin their home search online. Virtual tours remain accessible on the GBA website for six months.
Final Registration Deadline: February 12
Builder Agreement: 2021 Spring Parade Participation Agreement
Publication Information: 2021 Spring Parade Publication Information
Rendering Color Sheet: 2021 Parade Rendering Color Selections
Advertising Deadline for the Parade of Homes magazine is February 26.
For additional information, contact Mavis Holcombe at (336) 706-6942.